Related skills
seo google analytics contentful headless cms cro📋 Description
- Own strategy and ongoing optimization of Boulevard’s website.
- Lead web team and agency partners; set priorities and delivery.
- Build and run a CRO program from hypothesis through testing.
- Optimize bottom-funnel pages to improve CVR and pipeline.
- Lead bottom-funnel SEO for high-intent, conversion-focused pages.
- Align web experiences with buyer needs and Sales.
🎯 Requirements
- 7+ years in web, growth, or digital marketing with web ownership.
- Experience leading a team of marketing managers, web devs, and agencies.
- Strong bottom-funnel SEO understanding (intent pages, product pages).
- Hands-on with CMSs (including Contentful), third-party integrations.
- Proven CRO program ownership.
- Knowledge of GDPR, CCPA, and ADA web compliance.
- Familiarity with A/B testing frameworks, UTMs, tag managers, and analytics.
🎁 Benefits
- 401(k) match with dental, medical, vision, and life insurance.
- Flexible vacation policy.
- Fully remote; monthly work-from-home stipend.
- Family planning resources and support programs.
- Equity and growth opportunities.
- Learning & development via Boulevard Bucks program.
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