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content marketing analytics seo content strategy lead generation📋 Description
- Build and execute a holistic content strategy to grow organic traffic.
- Set roadmaps for program pages, blogs, student stories, and lead magnets.
- Own content performance metrics with SEO, CRO, and partner inputs.
- Lead cross‑functional content initiatives across internal teams and partners.
🎯 Requirements
- Bachelor’s degree in marketing, communications, journalism, or related field.
- 5+ years in digital content strategy or organic growth roles.
- Strong SEO principles; content aligned to search visibility targets.
- Experience with CRO and conversion‑focused content and experiments.
- Proficiency with analytics tools (e.g., Google Analytics) for data‑driven decisions.
- Excellent communication, writing, and presentation skills.
🎁 Benefits
- Comprehensive benefits by country, including health coverage.
- Life insurance, disability, and 401(k) employer match.
- Generous holidays and unlimited PTO.
- Volunteer days, parental leave, and company winter break.
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