Senior Manager, Segment Campaign Strategy

📋 Description

• Set the full-funnel segment strategy across channels (email, paid, web, events).
• Own the segment campaign roadmap with quarterly themes aligned to pipeline goals.
• Translate segment narratives and product stories into multi-touch campaigns.
• Lead integrated, multi-channel segment campaigns with cross-team alignment.
• Partner with Content and Product Marketing to activate hero assets inside campaigns.
• Balance strategy and execution while mentoring a small segment-marketing team.

🎯 Requirements

• 6–9+ years in B2B demand gen, ABM, or field marketing.
• 2–4+ years of people management experience.
• Deep familiarity with complex B2B sales motions and buying committees.
• Proven success planning and executing integrated campaigns across channels.
• Experience with territory models and account tiering, aligned to Sales.
• Proficiency with Salesforce and marketing tech (e.g., Marketo); BI tools (Tableau/Bizible).

🎁 Benefits

• Medical, dental, and vision insurance.
• Life insurance, mental health, and financial wellness.
• Remote-first with NYC and Ireland offices; parental leave.
• 401(k) with company match.
• 14 holidays and up to 80 hours paid sick leave.
• 20–25 days vacation per year, depending on tenure.