Related skills
google ads attribution microsoft advertising sa360 performance max📋 Description
- Own day-to-day strategy and execution of paid search on Google Ads & Microsoft.
- Manage a $10–30M annual search budget and CPL/conversion targets.
- Build keyword architecture, match types, ad groups, and negatives.
- Write and test ad copy; own ongoing A/B testing cadence.
- Scale the program; identify efficiencies and justify incremental investment.
- Create measurement frameworks for offline-influenced conversions.
🎯 Requirements
- 7+ years of hands-on paid search experience, incl. $5M+ annual spend.
- Track record of scaling paid search, incl. growth during build phase.
- Deep hands-on expertise: Google Ads, Microsoft Advertising, SA360, Performance Max.
- Experience with lagged/downfunnel data: offline conversions, attribution.
- Experience in education-focused categories; mid-consideration search.
- Data-first mindset; builds measurement frameworks and tests.
🎁 Benefits
- Competitive compensation
- Meaningful equity
- Healthcare coverage (medical, dental, vision)
- Work-from-home stipend
- Parental leave
- Generous paid time off
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