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growth gtm sql sales enablement amplitude📋 Description
- Own end-to-end GTM strategy across product-led, sales-led, and partner-led motions.
- Build and maintain the customer journey and messaging for all three motions.
- Partner with Growth product on top-of-funnel, conversion, and virality.
- Drive pipeline and revenue with enablement, battlecards, and playbooks.
- Develop Mercury's partner marketing strategy with partnerships for co-marketing playbooks.
- Lead customer and market research to identify growth opportunities.
🎯 Requirements
- 10+ years of B2B product marketing with full ownership of GTM strategy.
- Demonstrated growth across PLG, sales-led, and partner-led programs.
- Strong messaging and positioning; craft a narrative and assets for sales and partners.
- Revenue-minded; track pipeline, activation, retention, and use data to iterate.
- Experience building sales enablement: playbooks, battlecards, and training.
- Ability to lead cross-functional initiatives without direct authority.
🎁 Benefits
- Fintech or financial services experience; regulatory familiarity.
- Experience scaling GTM across channels with PLG to enterprise.
- Data fluency with Amplitude, Hex, Metabase, or SQL.
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