Related skills
product marketing sales enablement healthcare marketing kols advisory boards📋 Description
- Lead marketing for Freenome's blood test portfolio with providers and patients.
- Develop core value props and messaging from customer insights.
- Collaborate with Product and Sales on GTM and patient experience.
- Create high-impact sales enablement for upcoming product launches.
- Drive insights via KOLs/advisory boards and monitor industry trends.
- Manage external agencies to deliver differentiated, on-brand campaigns.
🎯 Requirements
- 7+ years in relevant marketing; Bachelor's in analytical/scientific field; MBA preferred.
- Experience marketing to providers and patients, esp. primary care/oncology.
- Experience marketing regulated or centralized lab-developed products; Med-Legal-Regulatory review.
- Deep understanding of diagnostics and healthcare tech markets.
- Exceptional storyteller; able to explain data science, ML, and clinical concepts simply.
- Strong cross-functional leadership with proven project management.
🎁 Benefits
- Equity and cash bonuses.
- Medical, financial, and other benefits.
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