Added
25 days ago
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Full time
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market research gtm product marketing sales enablement messagingπ Description
- Define and lead client communications and retention with Client Success.
- Build enablement materials: decks, newsletters, white papers, battlecards.
- Train Client Success to communicate our value proposition and retain business.
- Own end-to-end GTM for launches and expansion (research, messaging, launch, sales).
- Bring market insights to Product to influence the roadmap based on customer needs.
- Craft compelling narratives; translate healthcare/tech concepts into stories.
π― Requirements
- 7+ years in product marketing; integrated marketing/brand a plus.
- Process-oriented with scalable frameworks (GTM, messaging matrices, playbooks).
- Experience in health benefits/B2B SaaS/health tech; enterprise sales; HR/Benefits leaders a plus.
- Proven ability to launch frequently with sales and client success.
- Exceptional written and verbal communication; craft narratives for diverse audiences.
- Customer-obsessed marketing with curiosity about buyer needs and market dynamics.
π Benefits
- Flexible work arrangements and work-life balance.
- Health insurance, 401k, and paid time off.
- 200,000 stock options.
- Internal mobility opportunities, mentorship programs, and courses aligned to interests.
- Opportunities for professional development and courses.
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