Senior Manager, Product Marketing

📋 Description

• Define product positioning and messaging for bank/credit union execs.
• Lead cross-functional go-to-market efforts to drive lender interest.
• Develop sales assets and enablement materials for revenue teams.
• Coordinate product launches across Product, Sales, Solution Consulting, Marketing.
• Communicate Upstart’s value to C-level bank/credit union leaders.
• Deliver competitive intelligence to differentiate Upstart.

🎯 Requirements

• Bachelor's degree with 5+ years in product marketing in fintech/financial services or B2B for banks/credit unions.
• Ability to distill complex products, data, and market dynamics into clear messaging.
• Track record leading cross-functional initiatives with multiple stakeholders.
• Experience creating sales enablement materials (pitch decks, collateral, case studies).
• Experience partnering with Sales to develop positioning and enablement strategies.
• Strong ownership mindset and ability to drive growth initiatives end-to-end.

🎁 Benefits

• Comprehensive health, dental, and vision coverage.
• HSA contributions and company-paid life and disability insurance.
• 401(k) with Upstart matching up to $15,000/year.
• Employee Stock Purchase Plan (ESPP) with discounted options.
• Paid time off, sick time, and parental leave.
• Onsite perks and team events across Bay Area, Austin, Columbus, and NYC.