Related skills
market analysis sales enablement marketing strategy ai customer insights📋 Description
- Lead the development and execution of go-to-market strategies for multiple market segments.
- Conduct market analysis and competitive monitoring to inform product innovation.
- Develop messaging and positioning for multiple buyer personas.
- Oversee GTM plans for new product launches, including positioning and campaigns.
- Create high-impact marketing assets: sales collateral, playbooks, digital assets, videos.
- Collaborate with product, sales, and marketing for alignment and execution.
🎯 Requirements
- 8+ years of hands-on product marketing experience and team management.
- Experience managing a multi-product portfolio with unique personas.
- Experience leading multiple strategic initiatives in a fast-paced environment.
- Customer-centric approach and voice of our customers.
- Ability to anticipate future edtech trends and influence roadmaps.
- Strong work ethic, bias for action with innovative thinking.
- Experience leading research initiatives and analyzing market data to inform decisions.
🎁 Benefits
- Competitive pay, health insurance, 401(k) matching, and employee equity.
- Flexible time off, holidays, parental leave, and year-end break.
- Benefits including work-from-home funds and adoption reimbursement.
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