Related skills
copywriting influencer marketing creative strategy facebook ads paid social📋 Description
- Own paid social creative strategy; drive acquisition and revenue.
- Lead end-to-end production; write scripts and ad copy for paid assets.
- Evaluate performance; analyze data to optimize tests toward CAC goals.
- Partner cross-functionally with Brand and Influencer teams to align assets.
🎯 Requirements
- 8+ years in creative strategy or performance marketing; DTC e-commerce preferred.
- Proven track record developing creative strategies that drive growth.
- Deep expertise in paid social platforms (especially Meta) and media impact on creative.
- Strong copywriting; proven ability to craft high-converting paid social ads.
- Expert understanding of paid social channels.
- Excellent communication; ability to influence cross-functional partners.
🎁 Benefits
- Hybrid in office schedule
- Remote work from home month in August
- Flexible PTO we trust you to take the time you need
- Equity options to share in our growth
- Paid parental leave for all new parents
- Employee discounts on Nanit products
- Work from home stipend
- Monthly team events
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