Senior Manager, Paid Social User Acquisition

📋 Description

• Oversee 9-figure annual media budget and resource allocation.
• Own paid social campaigns across Meta, TikTok, Snap, Reddit, X.
• Implement tracking and measurement to evaluate paid media effectiveness.
• Present cross-functional and VP-level reports with clear next steps.
• Improve CAC via testing, audience expansion, channel diversification, and creative iteration.
• Collaborate with Creative, Analytics, CRM, Product, and Engineering.

🎯 Requirements

• 6+ years hands-on paid social experience managing performance campaigns at scale.
• Strong execution chops with Meta Ads Manager and TikTok Ads Manager plus another platform (Snap/Reddit/X).
• Experience owning an annual performance budget over 8-figures.
• Strong understanding of attribution, cohort analysis, incrementality, and LTV modeling — mobile UA.
• Proficiency in campaign analytics and performance reporting (Tableau and AppsFlyer).
• Deep experience with social creative including testing and platform-specific ad types.
• Excellent written and verbal communication, including presenting to senior leadership.

🎁 Benefits

• Company-subsidized medical, dental, and vision plans.
• 401(k) plan with company match.
• Annual bonus.
• Flexible PTO.
• 16-week paid parental leave and disability benefits.
• Workplace flexibility and modern work schedules focused on getting the job done.