Senior Manager, Paid Social and Programmatic

📋 Description

• Own and define Motive’s paid media strategy across paid social and programmatic channels (LinkedIn, Meta)
• Translate Demand Gen priorities into scalable, full-funnel paid media plans
• Lead end-to-end execution across Paid Social and Programmatic, including ABM targeting (6sense, Viant)
• Build and scale full-funnel programs: ABM, retargeting, nurture
• Lead a video-first strategy to improve engagement and conversion; optimize creative, messaging, and budget
• Establish hypotheses, testing roadmaps, and success metrics; drive cross-functional alignment

🎯 Requirements

• Bachelor's degree in Marketing, Business, or related field
• 7–10+ years in performance marketing (paid social + programmatic)
• 2–4+ years managing teams or agencies
• Deep expertise in Paid Social (LinkedIn, Meta) and Programmatic platforms (6sense, Viant, DSPs)
• Experience with Google Analytics, Tableau, and marketing tech (Salesforce, Marketo)
• Strong understanding of Demand Gen, ABM, and audience targeting

🎁 Benefits

• Health, pharmacy, optical and dental care
• Paid time off and sick time
• Short- and long-term disability coverage
• Life insurance
• 401(k) contribution