Senior Manager, Paid Media, Digital Banking

📋 Description

• Develop, launch, and manage paid search, social, and display ads for digital banking.
• Optimize campaigns to meet/exceed goals; adjust bids, keywords, budgets, and tests.
• Manage end-to-end lifecycle from planning to post-launch optimization.
• Partner with Martech, Data, and Analytics to improve tagging and tracking.
• Produce regular reports/insights for Marketing and Digital Banking.

🎯 Requirements

• High School Diploma required; Bachelor's degree preferred.
• Minimum 4 years managing paid search, paid social, and display campaigns.
• Deep knowledge of Google Ads, Performance Max, Bing Ads, Meta, Reddit.
• Certifications in Google Ads, Bing Ads, Meta, Reddit, DV360.
• Proficiency with Google Tag Manager, Campaign Manager, and GA.
• Excellent verbal, written, and interpersonal communication; strong analytical skills.
• Experience developing tagging rules and UTMs.
• Ability to multitask and work in a fast-paced environment.

🎁 Benefits

• Comprehensive health, dental, and vision plans
• 4 weeks PTO
• 401k with company match
• Metro SmartTrip benefits ($50/mo)
• Remote or hybrid work schedules for most positions
• Additional perks and commuter incentives