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social media seo content strategy video production cro📋 Description
- Own a 12-month content roadmap aligned to GTM motions, launches, ABX campaigns, and sales cycles.
- Lead SEO/AEO strategy and audits to boost keyword rankings and LLM discoverability.
- Own CRO: optimize inbound paths, run A/B and multivariate tests to lift funnel conversions.
- Manage end-to-end video/webinar programs; scale to 6–8 per year; atomize assets.
- Define Verifiable's voice on LinkedIn and Reddit and build a community playbook.
- Collaborate with Product Marketing to ensure messaging drives pipeline and ROI.
🎯 Requirements
- 8+ years in inbound/content/growth marketing; 5+ in B2B SaaS.
- Proven inbound programs that drive measurable pipeline.
- Hands-on CRO: A/B testing, funnel analysis, and landing page optimization.
- Experience across SEO, video/webinar production, and social media.
- Familiarity with AEO/AI search and LLMs; strong plus.
- Experience with complex B2B sales cycles and multi-stakeholder decisions.
🎁 Benefits
- Remote work; fully distributed across US and internationally.
- Health/Vision/Dental plans.
- Unlimited PTO.
- New Apple equipment.
- Startup equity included.
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