Senior Manager, Mobile User Acquisition

📋 Description

• Define and oversee world-class mobile UA and retargeting strategies.
• Manage large-scale UA budgets and maximize ROI.
• Lead a cross-functional team with Product Marketing, Creative, Analytics, Data Science.
• Build and nurture platform relationships with Apple, Google, Meta, TikTok.
• Improve measurement, reporting, attribution models with data science.
• Lead creative strategy and robust A/B testing framework.
• Stay ahead on mobile ad trends and privacy regulations.

🎯 Requirements

• 8+ years of mobile user acquisition, with at least 3 years in a leadership or director-level role.
• Proven track record scaling UA, retargeting, and creative strategies for mobile games or apps.
• Extensive experience managing multi-million dollar marketing budgets and P/L.
• Strong leadership to build, mentor, and motivate a high-performing team.
• Expert-level knowledge of the mobile advertising ecosystem, including major platforms (Google UAC, Meta, TikTok), DSPs, and MMPs.
• Demonstrated experience building and maintaining strategic relationships with major ad partners.
• A deep understanding of data analysis and a track record of partnering with data science teams to improve models and drive strategic initiatives.
• Excellent communication skills with the ability to articulate complex strategies and data insights to senior leadership and cross-functional teams.

🎁 Benefits

• Salary range: $123,200 - $182,360/year in WA.
• Pay is based on market location; may include bonus and equity.
• Full-time benefits: medical, dental, vision, basic life insurance.
• Holiday, vacation, and leave entitlements.
• 401(k) plan and Employee Stock Purchase Program.