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data-driven ga4 conversion funnels heatmaps cms architectures📋 Description
- Strategic owner of the edX storefront and marketplace performance.
- Lead day-to-day site ops and long-term catalog presentation strategy.
- Optimize the digital shelf to maximize conversion.
- Drive marketing priorities across key web pages, including homepage.
- Guide catalog prioritization and promotional strategies.
- Collaborate with Product and Engineering on search and discovery optimization.
🎯 Requirements
- 10+ years in e-commerce merchandising, web ops, or digital product management.
- Proven track record leading a high-SKU marketplace with >$30M annual revenue.
- Expert knowledge of CMS architectures, GA4, and e-commerce funnels.
- Proven ability to establish rigorous QA protocols for global storefronts.
- Experience leading teams and cross-functional projects.
- Data-driven mindset; skilled with click-stream data, heatmaps, and A/B testing.
- Strong collaboration across web, marketing, product, and engineering.
🎁 Benefits
- Medical, dental, and vision coverage.
- Life insurance, disability, and 401(k) employer match.
- Free snacks and drinks in-office.
- Generous holidays and unlimited PTO.
- Volunteer days, parental leave, and winter break.
- Comprehensive benefits and work-life balance.
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