Own U.S. paid media reporting and investment framework across channels.
Build scalable reporting to align spend with pipeline and ROI.
Partner with Finance, Marketing Strategy, and Regional Leads on quarterly allocations.
Identify portfolio opportunities and shift investments for marginal efficiency.
Lead weekly/monthly spend optimization to drive measurable outcomes.
Anchor North Star metrics and reporting for CAC, ROI, and payback.

🎯 Requirements

8+ years in performance marketing or marketing analytics (B2B SaaS/fintech).
Proven success building scalable models for efficiency and pipeline outcomes.
Strong understanding of funnel dynamics from awareness to revenue.
Excellent communication and executive presentation skills; able to influence decisions.
Comfort with ambiguity and connecting disparate data sources.
Bachelor’s in Business/Marketing/Economics/Data Analytics; MBA a plus.

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