Related skills
bigquery looker salesforce tableau marketo📋 Description
- Own the U.S. paid media reporting and investment portfolio insights across channels.
- Build scalable reporting and global analysis for pacing, forecasting, and scenarios.
- Partner with Finance, Marketing Strategy, and Regional Leads on quarterly allocations.
- Identify portfolio-level opportunities and shift investments based on efficiency.
- Lead weekly/monthly spend optimization check-ins to drive measurable outcomes.
- Anchor North Star metrics for performance marketing efficiency (CAC, ROI, etc.).
🎯 Requirements
- 8+ years in performance marketing, marketing analytics, or growth finance (B2B SaaS/fintech).
- Strong funnel dynamics understanding from awareness to revenue.
- Excellent communication and executive-presentation skills; influence decisions.
- Excel/Google Sheets budgeting, pacing, scenario planning.
- BI/CRM experience: Looker/Tableau/Power BI/Data Studio; Salesforce and Marketo.
- Bachelor's degree in Business, Marketing, Economics, or Data Analytics (MBA a plus).
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