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data analytics salesforce marketing automation ai marketo📋 Description
- Own and evolve Boulevard's marketing operations strategy, systems, and processes
- Connect marketing investment to pipeline, revenue, and lifecycle outcomes
- Partner with Marketing, Sales, RevOps, and Data to improve GTM efficiency
- Identify, implement, and scale AI-powered workflows and automation
- Build and optimize processes for campaigns, reporting, and lead management
- Drive AI-enabled tools adoption and ship two AI workflow improvements in 6 months
🎯 Requirements
- 8+ years of experience in Marketing Operations, Growth Operations, or Lifecycle Marketing within B2B SaaS
- 5+ years of people leadership experience
- Deep expertise with Marketo and Salesforce
- Strong understanding of lifecycle marketing, lead scoring, attribution, and funnel management
- Experience partnering closely with Sales, RevOps, and Data teams
- Proven ability to connect marketing initiatives to pipeline and revenue outcomes
🎁 Benefits
- 401(k) match plus dental, medical, vision, and life insurance
- Flexible vacation day policy
- Fully remote with work from home stipend
- Family planning resources and specialized support programs
- Equity: get ahead on the ground floor and grow with Boulevard
- Boulevard Bucks Learning and Development program
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