Senior Manager, Marketing Analytics

📋 Description

• Lead and scale the Marketing Analytics team to drive business impact.
• Own marketing reporting across paid, owned, and integrated channels, incl. LTV.
• Build scalable reporting infrastructure and self-serve tools for faster decisions.
• Use MMM and experimental methods to estimate incremental impact.
• Translate analyses into executive recommendations; partner on budgets with Marketing, Finance, Product.
• Set and drive the vision and strategy for the Marketing Analytics function.

🎯 Requirements

• 10+ years analytics experience; 8+ in Marketing Analytics in B2C tech.
• Results-oriented with bias toward action, clarity, and high standards.
• Strong stakeholder mgmt; able to influence senior leaders.
• Track record using data to drive measurable marketing impact.
• Experience leading analytics teams and elevating talent and culture.
• Deep expertise in marketing measurement: attribution, MMM, causal inference, LTV.
• Strong SQL and data warehouse experience.
• BI/visualization tools Looker, Tableau, PowerBI and Python.

🎁 Benefits

• Hybrid work with four days in office and remote Fridays.
• In-office perks including backup caregiving and commuter benefits.
• Competitive salary and bonus; 401k match; comprehensive benefits.
• Generous vacation policy and company-wide Chime Days.
• 1% of time off to support local community organizations.
• Wellness stipend; parental leave; Maven family planning.