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data analytics marketo braze lifecycle marketing📋 Description
- Own end-to-end lifecycle marketing across engagement, conversion, adoption, retention, and cross-sell
- Establish KPIs across the funnel and drive pipeline, trial conversion, adoption, and expansion
- Manage a prioritized lifecycle roadmap balancing experimentation with scalable programs
- Lead and coach three direct reports as a player-coach, guiding campaigns and QA
- Collaborate with Creative, Product Marketing, Marketing Ops, Sales, and CS to align messaging
- Present strategy and performance insights to leadership
🎯 Requirements
- 8+ years of lifecycle marketing experience, preferably in a B2B SaaS
- Expertise in lifecycle marketing, especially in product-led growth
- Hands-on experience with Marketo and Braze (or similar)
- Experience managing direct reports and developing high-performing contributors
- Demonstrated ability to influence cross-functional stakeholders and present strategic recommendations
- Strong analytical skills to translate data into actionable insights
🎁 Benefits
- Bonus eligible
- Robust benefits package
- Remote-friendly, full-time role
- Equal Employment Opportunity and Affirmative Action employer
- Accommodations for qualified individuals with disabilities
- Inc. Best Workplaces 2022 recognition
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