Senior Manager, Lifecycle Marketing

📋 Description

• Own end-to-end lifecycle strategy across acquisition, onboarding, engagement, churn, and retention.
• Lead CRM/ESP strategy and innovation, including optimization, vendor management, and migrations.
• Build automated, behaviorally-driven lifecycle journeys across email, SMS, and emerging channels.
• Lead AI integration across lifecycle workflows, including propensity modeling, personalization, and testing.
• Design and execute structured experimentation frameworks driving retention and LTV.
• Develop roadmaps to clarify work improving each funnel stage.

🎯 Requirements

• 6–10+ years in lifecycle, CRM, retention, and/or growth marketing
• Fluent in ESPs and marketing automation (Sailthru, Braze, Iterable, or equivalent)
• Data-driven and experimentation-oriented with measurable impact
• Experience with visualization tools (Sigma, Looker, Tableau, GA4) and data teams
• Experience leading martech migrations between providers
• Skilled with CDPs (Segment) for unified customer views and journeys

🎁 Benefits

• 401(k) with employer match
• Robust PPO and High Deductible health insurance options
• Employer Health Savings Account (HSA) contribution
• Dental and vision coverage
• Primary caregiver 12-week paid leave
• Generous vacation policy, plus holidays