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crm data analytics sql power bi lifecycle marketing📋 Description
- Be responsible for CRM/Lifecycle Marketing to drive growth.
- Design and map customer journeys; optimize trigger-based communications.
- Drive regional LCM strategy using cohort analysis and retention data.
- Tailor messaging by local insights; optimize channels.
- Own end-to-end lifecycle marketing from planning to measurement.
- Build dashboards to track LCM KPIs and program effectiveness.
🎯 Requirements
- Bachelor's or Master's in Economics/Marketing/Business (MBA a plus)
- 10+ years in lifecycle marketing, cross-sell and up-sell programs
- Payments/fintech or ecommerce experience a plus
- B2B CRM or database marketing experience
- Strong analytical skills; data-driven decision making
- Fluent English; cross-functional collaboration
🎁 Benefits
- Payoneer Ways of Working
- Opportunities for growth
- Equal opportunity employer
- Diverse, inclusive culture
- Apply today
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