Related skills
stakeholder management cross-functional collaboration agency management gtm strategy international marketing📋 Description
- Lead the regional GTM strategy for EMEA across NBA 2K.
- Own paid media planning, channel mix, and in-market optimization.
- Manage external partners and agencies to meet briefs and targets.
- Collaborate with community, creators, and product marketing teams.
- Lead and develop the EMEA team; manage growth across time zones.
- Drive campaign performance evaluation and optimization.
🎯 Requirements
- Experienced in international/regional marketing strategy for gaming/entertainment.
- Senior agency management with strong briefs and accountability.
- Paid media planning and execution expertise.
- Strategic thinker with campaign-level perspective.
- External-facing relationship builder with partners and stakeholders.
- Collaborative cross-functional leader across time zones.
🎁 Benefits
- Equal opportunity employer with reasonable accommodation available.
- Hybrid work arrangement.
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