Related skills
youtube cac ltv mmm mta📋 Description
- Own media strategy and execution across YouTube, CTV, and Linear TV.
- Drive incremental demand, expand reach, and efficient CAC.
- Connect creative and data; use AI-enabled optimization for scale.
- Define cross-channel investment based on CAC, LTV, and incrementality.
- Negotiate deals; manage budgets to CAC targets and performance.
- Translate insights into growth actions; align with brand and performance.
🎯 Requirements
- 6+ years in video media buying, growth, or performance marketing.
- Deep experience with YouTube and CTV/OTT platforms.
- Proven ability to scale multi-million-dollar budgets with performance accountability.
- Strong command of video measurement: view-through attribution, brand lift, reach/frequency.
- Strong understanding of CAC, LTV, and funnel metrics.
- Ability to translate data into strategy and execution.
🎁 Benefits
- Diversity and inclusion at work.
- Career growth opportunities.
- Generous PTO and benefits.
- Hybrid work model: remote + office collaboration.
Meet JobCopilot: Your Personal AI Job Hunter
Automatically Apply to Marketing Jobs. Just set your
preferences and Job Copilot will do the rest — finding, filtering, and applying while you focus on what matters.
Help us maintain the quality of jobs posted on Empllo!
Is this position not a remote job?
Let us know!