Related skills
video ctv streaming mmm📋 Description
- Global media strategy and planning for brand video and CTV across priority markets.
- Manage significant global paid media budget: channel mix, pacing, optimization.
- External agency management—setting direction, reviewing media plans, ensuring performance.
- Hands-on campaign execution: targeting, trafficking, QA, creative briefs.
- Global measurement framework for brand video: KPIs, MMM inputs, incrementality roadmap.
- Regular performance reporting to leadership with global and market read-outs.
🎯 Requirements
- 7–10 years in paid media with video and CTV expertise.
- Experience across multiple international markets, global vs local planning.
- Proven track record owning large media budgets with measurable outcomes.
- Hands-on with media plans, flowcharts, DSP setups; execution-focused.
- Strong brand measurement: lift, reach & frequency, MMM.
- Experience managing agency partners with high performance standards.
- Clear, confident communicator across functions and geographies.
- Background in fashion, beauty, wellness, or lifestyle DTC a plus.
🎁 Benefits
- Performance bonuses
- Long-term incentives
- PTO policy
- Progressive benefits
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