Related skills
segment sql cdp salesforce marketing cloud ampscript📋 Description
- Own end-to-end edX lifecycle strategy from signup to renewal.
- Build a behavioral lifecycle engine with Segment CDP and SFMC.
- Lead email strategy in SFMC: Journey Builder, AMPscript, data extensions.
- Collaborate with Engineering, Product, Analytics on data architecture and attribution.
- Lead a small, high-performing team shipping journeys alongside the team.
- Define lifecycle stages, segmentation, and growth playbooks to drive conversions.
🎯 Requirements
- 7-10 years in Lifecycle Marketing/CRM with multi-stage journeys at scale.
- Proficiency with Salesforce Marketing Cloud: Journey Builder, data extensions, Automation Studio.
- AMPscript and SQL for personalization/segmentation.
- Experience activating CDPs (Segment, mParticle, etc.) for marketing personalization.
- 3+ years of people management experience.
- Translate marketing strategy into technical requirements for engineering teams.
- Strong analytical skills for cohort data and deriving insights.
- Experience designing event-driven, behavioral trigger-based programs.
🎁 Benefits
- Medical, dental, and vision coverage.
- Life insurance, disability, and 401(k) employer match.
- Generous paid holidays and unlimited PTO.
- Volunteer days and parental leave.
- Company-wide winter break.
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