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growth marketing demand generation lead management marketing attribution lifecycle marketingπ Description
- Own the demand generation strategy aligned to revenue targets and company growth goals
- Build integrated, multi-channel programs across digital, paid media, events, and lifecycle marketing
- Develop segmentation, targeting, and messaging strategies that improve conversion and pipeline velocity
- Drive qualified pipeline growth and marketing-attributed revenue
- Partner with Sales to optimize lead management, scoring, routing, and follow-up
- Continuously test, measure, and optimize performance across the funnel
π― Requirements
- 7β10+ years in B2B marketing with deep demand generation or growth marketing
- Proven track record of driving leads, pipeline and revenue
- Strong understanding of modern marketing channels, attribution, lifecycle
- Experience working with Sales and RevOps in a revenue-driven environment
- Analytical mindset with data driven decision making
- Experience managing budgets, forecasts, and performance metrics
π Benefits
- Medical, Dental, Vision
- Matching 401k
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