Related skills
growth marketing demand generation lead management marketing attribution roi optimization📋 Description
- Own the demand engine from awareness to conversion to drive pipeline.
- Lead cross-functional programs with Sales, Product, and Marketing.
- Build multi-channel demand programs across digital, paid media, events.
- Develop segmentation, targeting, and messaging to boost conversion.
- Mentor a high-performing demand-gen team and collaborate with RevOps.
🎯 Requirements
- 7-10+ years in B2B marketing with demand gen or growth marketing.
- Proven track record of driving leads, pipeline and revenue.
- Strong understanding of channels, attribution, and lifecycle strategy.
- Experience with Sales and RevOps in a revenue-driven environment.
- Analytical mindset with data-driven decision making.
- Experience managing budgets, forecasts, and performance metrics.
- Experience in SaaS, AI, or data-driven tech companies (preferred).
- Experience marketing to car dealers (preferred).
🎁 Benefits
- Medical, Dental, Vision coverage
- Matching 401(k) plan
- Flexible time off and career development opportunities
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