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semrush shopify contentful ga4 optimizely📋 Description
- Architect NA blueprint for on-site content across AU/EU
- Lead Contentful (Headless CMS) and Shopify workflows
- Own PLP and navigation hierarchy and collection logic
- Drive PDP/SEO strategy and metadata governance
- Lead on-site storytelling and geo-targeted content
- Oversee Help Center, FAQs, and policy content
🎯 Requirements
- 8+ years in Digital Content Strategy or e-commerce
- 4+ years in leadership in a high-growth DTC environment
- Platform mastery: Contentful, Shopify, SEMRush, GSC, GMC, GA4
- Technical SEO, schema markup, and metadata governance
- AI/GEO/AEO content strategy and LLM readiness
- Data-driven decisions with SEMRush, GSC, GA4
- PM/Tooling: Jira/Confluence, Asana, Airtable
- International experience across NA to AU/EU
🎁 Benefits
- Equal opportunity employer; diverse and inclusive environment
- Competitive benefits package and growth opportunities
- CCPA resources for California residents available here
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