Senior Manager, Demand Generation

📋 Description

• Own demand gen strategy across paid search, paid social, and events.
• Build quarterly campaign plans with your team and timelines.
• Partner with outbound GTM to ensure qualified marketing leads.
• Review campaigns, copy, targeting, and performance before launch.
• Own reporting: MQLs, CPL, pipeline, and conversion rates.
• Build dashboards for leadership visibility on performance and budget shifts.

🎯 Requirements

• 3-5+ years in demand generation or growth marketing; 2+ years leading a team.
• Strong strategic mindset; plan, align stakeholders, and hold team accountable.
• Hands-on paid search or marketing ops experience guiding teams.
• Comfort with GA4, Looker, HEX, HubSpot, or similar; tell a clear data story.
• Experience managing six-figure+ marketing budgets with ROI focus.
• Experience scaling 1:many ABM programs.

🎁 Benefits

• Remote work from one of 10 hubs.
• Medical, dental, and vision for employees; HSA/FSA options.
• Dependent care coverage; 50% premiums for dependents.
• TalkSpace mental health membership included.
• 3% 401(k) match for eligible employees.
• Flexible PTO with uncapped vacation.