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hubspot salesforce marketing analytics abm 6sense📋 Description
- Own scalable full-funnel demand generation for B2B segments.
- Lead a small team, partnering with Sales, Product, Analytics, and Marketing Ops.
- Tie programs to measurable pipeline impact and ROI.
- Design lifecycle journeys: acquisition, onboarding, nurture, expansion, retention.
- Build inbound/outbound programs: paid digital, ABM, SEM, SEO, webinars, nurture.
- Lead ABM strategies targeting enterprise accounts.
🎯 Requirements
- 7+ years B2B marketing; 2+ years leading demand gen.
- Track record of demand gen programs with measurable pipeline impact.
- Experience with enterprise/mid-market marketing and enterprise sales cycles.
- ABM expertise with platforms like Demandbase, 6sense, or Rollworks.
- HubSpot marketing automation experience.
- Strong analytics: attribution, pipeline, CAC, LTV, funnel metrics.
🎁 Benefits
- Extended health and dental, life, disability benefits.
- Mental health benefits.
- Family building benefits.
- Child care and pet benefits.
- Lyft funded Health Care Savings Account.
- RRSP plan with company match.
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