Related skills
hubspot salesforce customer marketing marketo lifecycle marketing📋 Description
- Own the Customer Journey: map post-purchase onboarding, adoption, renewal, and expansion.
- Drive Expansion Revenue: create campaigns with Sales/CS to drive upsell and cross-sell opportunities.
- Reduce Churn: design proactive retention campaigns to nurture at-risk accounts.
- Advocacy & Community Building: identify and mobilize customers for case studies, webinars, testimonials.
- CAB Management: lead strategy, recruitment, and execution of the Customer Advisory Board.
- Cross-Functional Collaboration: align Sales, CS, and Product; translate insights into actions.
🎯 Requirements
- 7+ years marketing with 3–5 years in customer marketing or lifecycle (B2B SaaS).
- Leadership: run programs independently; cross-functional initiatives; people mgmt a plus.
- Advocacy Expertise: portfolio of customer content and review/advocacy software experience.
- Technical Proficiency: HubSpot/Marketo, Salesforce, Gainsight.
- Analytical Skills: interpret data, measure ROI, and optimize lifecycle.
- Communication: strong written/verbal skills; engage with C-level and end-users.
🎁 Benefits
- Stock options, health benefits, unlimited PTO, parental leave, tuition reimbursement.
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