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data analytics budgeting roi cac ltv📋 Description
- Own acquisition planning and investment; lead new-member offers and referrals aligned to growth.
- Manage multi-million monthly new-user incentive budget; align with Finance.
- Own reporting on core KPIs: Conversion, CAC, LTV, Payback.
- Present insights to executives; translate into repeatable playbooks.
- Note: does not manage paid media; owns economics of new-user incentives.
- Monitor competitor activity and acquisition best practices.
🎯 Requirements
- Bachelor’s degree in Marketing, Business Admin, or related field (MBA preferred).
- 5+ years in customer acquisition or growth marketing (hands-on with offers/referrals).
- Demonstrable experience managing a large budget; balance volume with quality.
- Experience owning acquisition investment performance; KPIs/ROI.
- Demonstrated success in scaling user bases effectively and efficiently.
- Strong numerical and analytical skills; experience with analytics tools.
🎁 Benefits
- Company-subsidized medical, dental, and vision plans.
- 401(k) plan with company match.
- Annual bonus.
- Flexible PTO to encourage work/life balance (2 weeks strongly encouraged!).
- Generous paid leave, including 16 weeks parental leave and disability benefits.
- Company equipment provided (Windows and Mac options).
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