Related skills
data analytics experimentation braze personalization lifecycle marketing📋 Description
- Own the Europe CRM campaign calendar across markets and channels.
- Design localized GTM moments for launches and events.
- Apply segmentation and personalization for targeted campaigns.
- Advise on Europe market nuances and fan engagement opportunities.
- Drive lifecycle strategy inputs for Europe journeys.
- Lead Braze-based campaign execution and cross-channel messaging.
🎯 Requirements
- 8+ years in CRM/retention or subscriber marketing.
- Braze or similar platform expertise for multi-channel campaigns.
- Deep knowledge of European consumer behavior and privacy.
- Storytelling to translate IP into fan-first messaging.
- Strong analytics for insights and optimization.
- Collaborative across regional/global teams in fast-paced environments.
- Bonus: regional language proficiency is a plus.
🎁 Benefits
- Excellent medical, dental, and vision coverage.
- 24/7 mental health support via EAP.
- 5% pension contribution into DC plan.
- Wellness, meals, commuting allowances.
- Free Crunchyroll premium and store discounts.
- Hybrid work schedule.
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