Related skills
crm data analytics segment lifecycle marketing salesforce marketing cloud📋 Description
- Own end-to-end CRM lifecycle across hardware and subscription.
- Build scalable lifecycle frameworks and automation practices.
- Partner with Marketing, DTC, Ecommerce, and Subscription leadership.
- Define segmentation and messaging for hardware buyers, subscribers, hybrids.
- Establish governance and operating rhythms for cross-functional teams.
- Lead CRM managers and drive organizational transformation.
🎯 Requirements
- 8–12+ years in CRM, lifecycle or growth marketing with leadership.
- Experience bridging physical product ecommerce and digital subscriptions.
- Proven success building lifecycle strategies that drive revenue outcomes.
- Strong experience with Salesforce Marketing Cloud and Segment.
- Ability to design processes, train teams, and improve automation.
- Comfortable in fast-moving, matrixed environments with multiple stakeholders.
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