Related skills
machine learning data science media buying incrementality testing skai📋 Description
- Own end-to-end performance marketing for Courier Acquisition.
- Lead media buying strategy across a large, always-on paid portfolio.
- Partner with Data Science, Analytics, Finance, and Supply & Demand teams.
- Design and run A/B tests, incrementality testing, audience segmentation.
- Build forecasts and budgets; adapt tactics by performance signals.
- Translate data into clear recommendations for senior stakeholders.
🎯 Requirements
- Deep experience balancing brand and performance marketing at scale.
- Strong online and offline media buying in high-volume marketplaces.
- Proven ability to turn data into actionable, senior-level recommendations.
- Design and run rigorous testing across funnel (A/B, incrementality, audiences).
- Partner with agencies and internal teams to hit growth targets.
- Hands-on experience with Skai and performance channels.
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