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ai ctv ooh measurement frameworks experiential📋 Description
- Architect and scale TOFU channels from pilot tests to revenue drivers
- Orchestrate integrated campaigns that flow from awareness to conversion
- Partner with Creative/Brand teams to craft campaigns that tell our product value
- Establish measurement frameworks, track lift, and connect awareness to acquisition
- Own the P&L for your channels with analytics-backed investment decisions
- Integrate AI into daily workflows to accelerate research and streamline tasks
🎯 Requirements
- 6+ years integrated brand marketing at high-growth firms, scaling TOFU to pipeline
- Deep expertise in 2-3 TOFU channels (podcast, OOH, CTV, influencer, experiential)
- Experience building measurement frameworks for offline/broad-reach channels
- Balance hands-on execution with high-level decision-making
- Demonstrated AI fluency in brand/marketing with practical examples
- Nice to have: AI product go-to-market, vertical SaaS, scale $20M-$500M ARR, brand production
🎁 Benefits
- Flexible PTO
- Health & dental insurance options
- In-person collaboration opportunities (co-working space, team dinners)
- Fertility and adoption benefits via Carrot
- Generous fully-paid parental leave
- 401k from day 1
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