Senior Manager, B2B2C Growth Marketing

Added
26 days ago
Type
Full time
Salary
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Related skills

crm analytics healthcare automation

πŸ“‹ Description

  • Own end-to-end member marketing across activation, engagement, retention.
  • Design campaigns to activate and engage patients post-launch.
  • Lead content strategy for member communications; ensure accuracy.
  • Manage multi-channel campaigns across email, SMS, assets.
  • Partner with Product/Engineering to shape in-product messaging.
  • Define KPIs; use data and experimentation to improve performance.

🎯 Requirements

  • 7+ years in lifecycle or member marketing.
  • Healthcare experience required.
  • Digital health/mental health/benefits preferred.
  • Proven ability to drive engagement via data-driven marketing.
  • Strong cross-functional collaboration with Product, Analytics, and customer-facing teams.
  • Attention to detail; ensures consistent, high-quality messaging.

🎁 Benefits

  • Remote work opportunity.
  • Equity ownership.
  • Mission-driven culture in healthcare.
  • Cross-functional collaboration.
  • Travel for team meetings/events.
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