Senior Manager, APAC Marketing

📋 Description

• Develop and execute APAC marketing strategies across HK, Singapore, SEA.
• Define and optimize paid media strategies; negotiate media buys; explore new channels.
• Oversee end-to-end campaign execution, including localization and in-market communications.
• Own relationships with local creative, media, PR, and influencer agencies.
• Analyze performance vs sales/marketing targets; translate insights into growth.
• Lead influencer marketing strategy and expand the regional creator ecosystem.

🎯 Requirements

• Proven track record in performance marketing and data-driven decision making.
• Strong understanding of APAC consumer behavior with HK/Singapore/SEA experience.
• Experience managing agencies and external partners across multiple markets.
• Operates both strategically and hands-on in a fast-paced environment.
• Business-level fluency in English and Cantonese or Mandarin.
• Bachelor’s degree in Marketing or equivalent required.