Related skills
crm email marketing google analytics loyalty program lifecycle marketing📋 Description
- Own the strategy for Webstore monetization and loyalty programs.
- Drive cross-promotion across Fortis titles to boost portfolio performance.
- Build lifecycle onboarding and engagement journeys across push, email, and more.
- Collaborate with game teams, data science, and engineering to ensure robust engagement systems.
- Ensure CRM/marketing stack health, deliverability, and data integrity.
- Drive adoption and commercial performance across the Fortis portfolio.
- Manage and optimize cross-promotion engine to move players and reduce churn.
🎯 Requirements
- Deep expertise in CRM, lifecycle marketing, and product monetization for mobile gaming.
- Experience launching web stores, loyalty platforms, or DTC initiatives in mobile-first apps.
- Data-driven use of first-party data to move players across titles and boost LTV.
- Marketing tech leadership: email ops, data integrations, ESPs.
- Experience building multi-channel segmentation and triggered journeys.
- Familiarity with CDP and collaboration with Data Science and Engineering.
- Working knowledge of HTML emails and analytics tools (Google Analytics, Singular).
🎁 Benefits
- Shape how game studios operate and build connected communities.
- Inclusive, diverse culture that fosters growth.
- Work with a seasoned team making an impact across gaming.
- Fortis is an equal opportunity employer.
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