Senior Manager, Alternative Monetization & Lifecycle Marketing

Added
less than a minute ago
Type
Full time
Salary
Salary not provided

Related skills

crm html google analytics cdp clickup

๐Ÿ“‹ Description

  • Lead CRM, lifecycle marketing and monetization strategies beyond in-game stores.
  • Own the Webstore strategy, scale loyalty, and cross-promo network.
  • Collaborate with Game Teams, Ad Monetization, Community, Data Science, Eng.
  • Build onboarding, engagement, and re-engagement journeys across channels.
  • Ensure CRM/marketing stack health, data integrity, and scalable infra.

๐ŸŽฏ Requirements

  • Deep CRM/Lifecycle Marketing and product monetization in mobile gaming.
  • Experience driving web stores, loyalty platforms, or D2C in mobile-first.
  • Strong mobile gaming knowledge and first-party data to move players across titles.
  • Led marketing tech initiatives: email ops, data integrations, ESPs.
  • Experience building segmentation and triggered journeys across channels.
  • HTML for emails/landing pages; analytics tools (GA, Singular).

๐ŸŽ Benefits

  • Diverse, inclusive culture and belonging.
  • Impact games and communities across Fortis portfolio.
  • Grow with a seasoned, cross-disciplinary team.
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