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crm marketing automation data-driven abm field marketing📋 Description
- Develop, execute, and optimize data-driven ABM campaigns to hit sales goals
- Apply experimentation mindset to ABM campaigns to test, learn, and optimize
- Collaborate with account partners and strategy leads on ABM for key accounts
- Partner with content, field, and digital marketers to build and track integrated campaigns
- Oversee timely ABM plan execution and measure campaign effectiveness with KPIs
- Influence active opportunities to reduce the sales cycle and drive faster conversions
🎯 Requirements
- 6+ years in marketing or customer facing roles for enterprise software
- Experience building integrated marketing programs, budgets, and reporting
- Proven ability to build relationships and collaborate across stakeholders
- Hands-on, collaborative, multi-tasker with strategic and analytical mind
- Strong project management with multiple priorities and attention to detail
- Bachelor's degree required
🎁 Benefits
- Medical, dental, vision, and basic life insurance
- Flexible PTO and company holidays
- Retirement programs
- 1% charitable giving program
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