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crm hubspot data onboarding lifecycle marketing📋 Description
- Own the seller lifecycle journey and segmentation for higher conversions.
- Design nurture programs for high-intent activation and faster value.
- Align lifecycle with Risk, Product, and Data for onboarding paths.
- Bridge engagement tools (HubSpot) with data warehouse for real-time personalization.
- Drive end-to-end requirements to enable scalable lifecycle marketing.
🎯 Requirements
- Lifecycle marketing experience in B2B SaaS or fintech.
- CRM management and growth marketing; nurture campaigns.
- Strong cross-functional collaboration with Data, Marketing, Product & Eng.
- Ability to test fast, prove ROI with existing resources.
- Differentiate messaging for founders vs. commercial buyers.
- Knowledge of HubSpot and marketing automation is a plus.
🎁 Benefits
- Remote-friendly with hubs and flexible work options.
- Generous holiday leave and 4 months paid family leave.
- Learning fund and ongoing internal/external training.
- Transparent, collaborative culture with diverse team.
- Digital-first company with global Paddlers.
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