Related skills
email marketing marketo braze push notifications iterable📋 Description
- Own and execute omni-channel lifecycle marketing for B2C and B2B
- Build email, push, and in-app messaging across the customer journey
- Drive product-led onboarding, activation, and monetization campaigns
- Build lead nurturing programs for B2B and route high-value users to sales
- Optimize channel metrics including open rates, CTR, conversions, retention, LTV
- Build lifecycle infrastructure from scratch and implement marketing automation
🎯 Requirements
- 8+ years in B2C/B2B lifecycle marketing, CRM, or growth marketing
- Experience managing both consumer self-service and B2B motions
- Proven zero-to-one lifecycle marketing at a growth-stage company
- Expert-level knowledge of email marketing and push notification best practices
- Hands-on experience with marketing automation platforms Braze, Iterable, Customer.io, Marketo
- Strong analytical capabilities and data-driven decision making
🎁 Benefits
- Competitive Salary and Equity
- 401(k) Program
- Health, Dental, Vision and Life Insurance
- Short Term and Long Term Disability
- Paid Parental, Medical, Caregiver Leave
- Commuter Benefits
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