Related skills
looker email cdp mode sms📋 Description
- Drive omni-channel journeys to grow activations and conversions.
- Own end-to-end journey execution, from strategy to results.
- Define project requirements for audiences and if/then logic, bridging teams.
- Size and estimate impact on CAC, revenue, and KPIs.
- Lead hypothesis-driven testing roadmap for owned journeys.
- Improve journey processes and dashboards with Analytics partnership.
🎯 Requirements
- 4+ years in lifecycle marketing.
- Proven track record driving measurable KPI results.
- Translate complex data into actionable revenue insights.
- Advanced Excel and BI tools (Looker or Mode).
- Strong statistical testing in CRM.
- Hands-on Iterable experience.
- SMS or mobile push experience; CDP (HighTouch) knowledge a plus.
🎁 Benefits
- Competitive compensation with base, bonus, and equity.
- 401(k) with Upstart matching up to $15,000/year.
- ESPP with discounted stock options.
- Medical, dental, and vision coverage; Upstart pays 90–100%.
- Health Savings Account contributions.
- PTO, family leave, and wellness/productivity allowances.
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