Senior Lifecycle Marketing Manager

📋 Description

• Own end-to-end lifecycle program across email, push, and in-app messaging.
• Collaborate with Lifecycle Marketing Tech Lead and cross-functional partners to translate strategy into campaigns.
• Build data-driven audience segments to boost engagement, reduce churn, and improve LTV.
• Lead campaign production from brief to deployment with asset mapping in the marketing platform.
• Drive a rigorous A/B testing roadmap to optimize channel performance.
• Evolve the lifecycle orchestration framework and ensure deliverability quality.

🎯 Requirements

• 7+ years in lifecycle marketing, retention, or growth in D2C or subscription.
• Senior IC with cross-functional influence; no direct reports.
• Strong analytics to map journeys and derive actionable insights.
• Hands-on with Iterable (or similar MAP): workflow, segmentation, and A/B testing.
• AI-first mindset: evaluate AI tools for copy, segmentation, and automation.
• Thrives in fast-paced environments and partners with a tech counterpart to execute.

🎁 Benefits

• Equity plus comprehensive benefits
• 401k plan
• Flexible time off