Senior Lifecycle Marketing Manager

📋 Description

• Own lifecycle journeys from enrollment to long-term engagement using data and experiments.
• Drive business metrics for growth, retention, and revenue.
• Identify, test, and scale new channels like SMS, RCS, and in-app.
• Leverage personalization in Braze or via AI tools.
• Generate data-driven hypotheses to optimize evergreen campaigns.
• Collaborate with analytics to socialize findings and plan next steps.

🎯 Requirements

• 8+ years in lifecycle marketing across multi-channel programs (email, push, SMS, in-app).
• Strong self-starter with ability to set goals and adapt to shifting priorities.
• Experience driving large impact through automated personalization capabilities.
• Comfort operating in complex XFN environments with Product and Engineering.
• Ability to analyze large data sets and communicate insights to partners.
• Experience with Braze and Looker; AI tools a plus.

🎁 Benefits

• Four days in the office, Fridays remote for nearby offices; fully remote options.
• Backup child/elder/pet care; subsidized commuter benefit.
• Competitive salary; 401k match; medical, dental, vision, life, and disability coverage.
• Generous vacation policy and company-wide Chime Days; team events.
• 1% of time off donated to community organizations.
• Maven family planning with $15k lifetime reimbursement.