Own lifecycle strategy across onboarding, activation, retention, and expansion.
Design programs grounded in usage data, signals, and patterns.
Support expansion with contextual lifecycle messaging alongside Sales & CS.
Run structured experiments across messaging, sequencing, timing, and segmentation.

🎯 Requirements

Proven experience owning lifecycle/CRM programs at a B2B SaaS.
Hands-on marketing automation; Customer.io experience is a plus.
Data-driven: connect lifecycle to product usage, retention, and revenue.
Strong cross-functional collaborator with Sales, Product, and Engineering.
You write clearly, think in systems, and ship.
Nice-to-have: PLG/open source/freemium motions; workflow tooling.

🎁 Benefits

Competitive compensation.
Ownership with equity.
Remote-first across Europe; US hybrid roles.
Health, dental, and vision coverage.
Career growth budget for courses and books.
Remote-friendly culture with regular off-sites.

🛃 Visa sponsorship

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