Related skills
hubspot segment salesforce marketo braze📋 Description
- Lead lifecycle marketing strategy for the marketing managed segment globally.
- Develop engagement roadmaps and champion/challenger strategies to optimize results.
- Map customer journeys with cross-functional teams to maximize opportunities.
- Track and analyze trends to identify program improvements.
- Drive revenue, adoption, retention, and lifetime value for global customers.
- Experiment with channels and touchpoints to fuel growth at scale.
🎯 Requirements
- 5+ years in lifecycle marketing, cross-sell and up-sell programs.
- CRM platforms (Salesforce, HubSpot) and marketing automation (Marketo, Pardot).
- Experience with lifecycle/engagement platforms (Segment, Braze).
- Data-driven mindset; translate data into actionable insights.
- Strategic thinker with strong communication, leadership, hands-on.
- Proven track record in long-term customer engagement and profit growth.
- Deep understanding of segmentation and customer lifecycle.
- Payments industry knowledge and small business understanding (nice-to-have).
🎁 Benefits
- The Payoneer Ways of Working
- Inclusive, diverse workplace
- Growth and development opportunities
- Collaborative, cross-functional teams
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